Play is collaborative design between Stephanie Felicita Smith and Ani Bijoyan. It is a line of adult toys for women who aren’t shy about their sexuality. With black and white photography complimented with a pop
of color Play is elegant and sexy. Clearly displaying what each product inside the package is with a touch of attitude. Play’s tagline “anyway you choose to give it” suggests that it is a playful and fun brand.
Designed by Stephanie Felicia Smith and Ani Bijoyan, Fashion Institute of Technology, NY, NY.
http://retaildesignblog.net/2011/09/01/play-design-by-stephanie-felicia-smith-and-ani-bijoyan/
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